About API

Dedicated to improving animal health management

Animal Profiling International is dedicated to the improvement of animal health management. Our focus is on animal risk-assessment technologies and identification to enhance yields and financial returns in the cattle and dairy industries.

API provides technology to quantitatively profile cattle susceptible to disease. Accurate detection at an early stage can significantly enhance the ability to treat sick animals and increase the performance of healthy animals, ultimately reducing the growing losses from ranch to feedlots due to death, medicinal costs, reduced animal performance, reduced carcass quality and labor.

API's technologies assist operators in the beef and dairy industries in the selection of healthy, low-risk animals, ultimately leading to an increase in profitability.

API's Founders and Support Management

Founded by two industry veterans in the animal health and oxidative stress and diagnostic industries, API is rooted with a deep understanding of the cattle industry and the technologies that can be employed today to improve the risk assessment of a herd.

Ray R. Rogers, Chairman and CEO
Ray is currently the chairman of the board of RRR International Investments, a firm specializing in financing, corporate restructuring, and mergers and acquisitions. He founded International Bioclinical in 1983, and in 1994 merged the profitable diagnostic business with Bioxytech and DDI Pharmaceuticals, Inc. to form OXIS International. In addition, Rogers has been involved in several start-up and mid-level companies as both an investor and operator. He also has served on several for-profit and non-profit boards.

Bruce Hoffman, DVM, President
Dr. Hoffman formerly directed the Animal Health Profiling Program for OXIS International, where he analyzed the use of oxidative stress biomarkers to sort cattle into defined health-risk groups Dr. Hoffman has held positions of Staff Veterinarian and Cattle Manager for Harris Feed Company. Previously he was a leading consultant for major cattle feedlots in the U.S., and a general practitioner of veterinary medicine. He is active in the Academy of Veterinary Consultants, the American Association of Bovine Practitioners, and American Veterinary Medical Association.

Contact us at (877) 278-1344 or to learn more about API's programs, products and services.

Message from the CEO

"Globalization is driving the industry to individual ID systems that enable health information about the animal to be collected. The ability to evaluate the health history and current status of cattle can improve the profitability of the animal, and ultimately provide a safer, higher quality product to consumers."

Ray Rogers, Chairman and CEO.

Message from the President

"While the U.S. cattle industry has made significant advancements in the last ten years in areas such as vaccine and antibiotic therapy, health and performance losses have risen to more than one billion dollars annually. Our practical strategy is unique yet simple - bring to market technologies that better evaluate the health condition of the animal, resulting in more effective management techniques and more selective use of therapeutic practices to improve performance and returns."

Bruce Hoffman, President