API Press Release

Animal Profiling International (API) announces launch of EarlyPreg28, a blood-based pregnancy test for cattle

PORTLAND, Oregon (January 19, 2012) - Animal Profiling International (API), a company dedicated to the improvement of animal health management and food safety through the application of technological solutions, has formally announced the launch of EarlyPreg28, a blood-based pregnancy testing service. The test is designed to detect pregnancy in cattle as early as 28 days post-insemination without invasive palpation.

EarlyPreg28 testing offers cattle operations the unique opportunity to detect pregnancy earlier and with greater accuracy over traditional pregnancy testing methods while also reducing the risks of pregnancy loss due to palpation or ultrasound trauma. Additionally, the testing provides producers and operators further time flexibility, allowing them to test for pregnancy on their own schedules.

"Adding EarlyPreg28 to our line of services allows us to improve our customers' efficiencies, removing delays in breeding programs that cost time and money, which is especially important given the current market conditions our customers face," said Bruce Hoffman, API President. He adds, "we continually strive to provide our customers with accessibility to tools that add convenience and cost-savings, and we know for sure that EarlyPreg28 will do both." Gary Rosenberg, Ph.D., API Director of Research and Development adds, "we believe that our customers will appreciate the test's accuracy and our ability to generate results in a timely fashion."

Animal Profiling International, Inc. is an American company dedicated to the improvement of animal health management through risk-assessment technologies and advanced animal identification systems. API has tested over 2 million head of cattle for Bovine Viral Diarrhea (BVD) and currently services clients in over 40 U.S. states. In addition to BVD and pregnancy testing, the company also provides diagnostic services for the detection of Bovine Leucosis Virus (BLV) and Johne's disease. API's industry experts provide the products and services that operators in the beef, dairy and food supply industries need to make their jobs easier, more efficient, and more profitable while upholding the company's goal of improving animal health, performance, and management techniques.

To find out more about our company and the new EarlyPreg28 test, please visit www.animalprofiling.com or call 877.278.1344.

Contact: Ray Rogers, Chairman and CEO rrr@animalprofiling.com 503.247.8066

About API
Animal Profiling International, Inc. is an American company dedicated to the improvement of animal health management through risk-assessment technologies and advanced animal identification systems. The company's goal is to improve cattle health, performance, and management techniques for operators in the beef and dairy industries. API's industry experts provide the products and services that hands-on cattle managers need to make their jobs easier, more efficient, and more profitable. To find out more about API and the markets it serves, go to www.animalprofiling.com. Headquartered at 6040 North Cutter Circle Suite 317, Portland, OR 97217 (877) 278-1344; email: hq@animalprofiling.com.

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