API Press Release

SUPERIOR LIVESTOCK AUCTION AND ANIMAL PROFILING INTERNATIONAL TEAM TO SUPPLY BVD PI NEGATIVE CALVES TO THE FEEDING INDUSTRY

Superior BVD PI Free program is a first-of-its-kind effort to reduce impact of BVD by locating PI animals before they leave the ranch.

PORTLAND, Ore.— January 16, 2008 — Animal Profiling International (API), a technology company dedicated to the improvement of animal health management, and Superior Livestock Auction, America's leader in livestock marketing have announced the Superior BVD PI Free program. Both Superior and API as leaders in the cattle industry recognize the need to reduce the effects of Bovine Viral Diarrhea Virus (BVDV) - the costliest viral disease of cattle in the United States representing over two billion dollars lost annually. The primary reservoirs of the virus are animals that are born persistently infected (PI) with the virus. These animals then leave the farm or ranch and continue to infect animals in the feeding industry. The Superior BVD Free program is a novel approach to aid this problem and will further result in added value.

"We recognize that these BVD PI Free calves are worth more and the industry needs to know where they can buy them. This program continues to add value and compliments our Superior Verified and Superior SelecVac programs," said Jim Kelley, Business Manager of Superior. "We are not only committed to a cost-effective testing program, but we will also be educating our clients on why they need to test and control this costly disease."

API utilizes a novel screening technology which is extremely accurate and allows for next business day results to help producers find BVD PI animals in their herds. Superior's excellence in marketing and frequent sales will allow large numbers of BVD PI free cattle to be located easily in the catalog for purchase by buyers at their bimonthly sales. Feedlots and stocker operations across the country would rather buy cattle tested negative and keep PIs from ever stepping foot in their feedlot or pasture. By educating producers and offering an easy way to test, Superior and API are taking steps to solve this problem at the farm or ranch before PI animals get into commerce.

"By teaming up with Superior producers will see the increased value of their calves when they are sold as BVD PI Free," stated Bruce Hoffman, DVM and president of API. "The Superior program makes it affordable and easy for ranchers to implement as well."

API's dedicated laboratory will provide Superior clients with needed supplies and next-business-day results. The expedited service provides operations with accurate information necessary for quick decision-making in order to protect their herd.

Ray Rogers, chairman of API adds, "The National Cattlemen Beef Association, American Association of Bovine Practitioners, The Academy of Veterinary Consultants, and several state organizations have passed resolutions to control BVD. We're glad to support these efforts by teaming with Superior to provide our services and help these programs succeed."

For more information on Bovine Viral Diarrhea and the tests API provides, visit www.animalprofiling.com.

For more information on Superior Livestock Video, visit www.superiorlivestock.com

About API
Animal Profiling International, Inc. is an American company dedicated to the improvement of animal health management through risk-assessment technologies and advanced animal identification systems. The company's goal is to improve cattle health, performance, and management techniques for operators in the beef and dairy industries. API's industry experts provide the products and services that hands-on cattle managers need to make their jobs easier, more efficient, and more profitable. To find out more about API and the markets it serves, go to www.animalprofiling.com. Headquartered at 6040 North Cutter Circle Suite 317, Portland, OR 97217 (877) 278-1344; email: hq@animalprofiling.com.

About Superior
Superior Livestock Auction is the nations' leader in marketing load-lots of cattle via Satellite and the Internet. Committed to innovation, Superior leads the way in satellite video marketing and continues to take a leadership role in Internet marketing. The success and growth of Superior Livestock Auction is the result of its reputation for honesty and integrity, its qualified and professional staff and representatives, thousands of satisfied customers, its leadership role in industry innovations and its goal to be the best, most complete livestock marketing service in the industry. Headquartered in Ft. Worth, TX (800) 422-2117; email: info@superiorlivestock.com

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Animal Profiling International (API) is a trademark of Animal Profiling International, Inc.

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